Free SEO extension 🔥

Competitor product research tool

Paste up to 3 competitor product page URLs (or their HTML source if a live fetch is blocked) to pull title, price, brand, image and rating side by side.

Reads whatever the page's own meta tags and structured data expose — it can't see live "best seller" rankings or private sales data, only what's published on the page itself.

Product A
Product B
Product C (optional)

What is competitor product research?

Competitor product research means looking closely at how other stores present products like yours: their titles, prices, images, brands and ratings. It shows what shoppers see when they compare options and where your listings stand out or fall short.

Small differences matter. A competitor with a clearer title, a lower price, better photos or visible ratings will win the click in Shopping results even when the products are similar. Seeing listings side by side makes these differences obvious.

The data comes from each product page's own structured data, the same information search engines read.

Why use the Competitor Product Research?

Shoppers compare titles, prices, images and ratings across stores in seconds. Seeing competitor product pages side by side shows how your listing stacks up — and which details you are missing.

How to use it

  1. Paste up to three competitor product page URLs.
  2. Run the research to extract title, price, image, brand and rating from each page's product data.
  3. Compare the results and adjust your own title, pricing and content.

Tips for better results

  • Pages with Product structured data give the most complete results.
  • Look beyond price: richer titles and more reviews often explain a competitor's ranking.
  • Some large marketplaces block automated tools; if a page fails, compare it manually.

Step by step, with screenshots

  1. 1Paste up to three competitor product page URLs.
    Step 1: Paste up to three competitor product page URLs.
  2. 2Title, price, image, brand and rating are pulled side by side.
    Step 2: Title, price, image, brand and rating are pulled side by side.

Features of the Competitor Product Research

  • Up to three products. Paste competitor product page URLs.
  • Side-by-side comparison. Title, price, image, brand and rating.
  • HTML fallback. Paste a page's source if the live fetch is blocked.
  • Reads public product data. Uses each page's structured data.

Who is it for?

  • Store owners: check your pricing and titles against rivals.
  • Marketplace sellers: see how competing listings are written.
  • Product managers: research new products before stocking them.
  • Marketers: find positioning gaps.

Understanding your results

Compare titles for missing attributes, prices for positioning, and images for quality. Empty fields mean the page does not publish that data in a readable form.

Use the findings to improve your own listings — never copy competitors' text or images.

Example: checking how rivals present a product

A kitchenware seller in Australia compared its cast-iron pan with two competitors' listings.

The side-by-side comparison showed both competitors included size and weight in their titles, used clear images on white backgrounds and displayed ratings, while the seller's title was just the model name. The seller added size and weight to the title, replaced the main image and started collecting reviews.

Common mistakes to avoid

  • Copying titles and descriptions.
  • Competing on price alone.
  • Comparing different product versions.
  • Researching once instead of regularly.

Frequently asked questions

Why are some fields empty?

The tool reads what the page publishes, mainly its schema.org Product data and meta tags. If a store does not publish a field, it cannot be extracted.

Can I research Amazon or eBay listings?

Sometimes. Large marketplaces often block automated requests; when they do, the tool says so rather than showing incomplete data.

Is it allowed to look at competitor pages?

Yes — the tool only reads publicly visible product information, the same details any shopper sees.

Why is a competitor's page not loading?

Some sites block automated tools. Paste the page's HTML source instead.

How often should I check competitors?

Monthly for key products, and before price changes or major promotions.

Is my data private?

To read other websites, SeoSpidie's server fetches the public URLs you enter and sends the result back to your browser. We don't keep your reports or require an account. Text you paste stays in your browser. Fair-use limits apply to protect the service.

Is it free?

Yes. The Competitor Product Research is free to use with no sign-up. SeoSpidie is supported by advertising.

From the blog
Duplicate Without User-Selected Canonical: What It Means and How to Fix It
Why Search Console reports duplicates with no chosen canonical, when it matters, and the fixes that settle it.
AI Crawler Checker: See Which AI Bots Can Crawl Your Website
Check, bot by bot, which AI crawlers your robots.txt allows or blocks, and create a starter llms.txt in the same place.
How to Find Low Competition Keywords for a New Website
A free, practical method to spot keywords where the current results are weak, so a new site can rank sooner.
Core Web Vitals Explained for Beginners: LCP, INP and CLS
What LCP, INP and CLS measure, the scores to aim for, and the simple fixes that make the biggest difference.
How to Update Old Blog Posts to Improve Rankings
A repeatable process for choosing which old posts to refresh and what to change so they climb back up.
Local Business Schema Markup: Example and Step-by-Step Setup
What LocalBusiness schema includes, a field-by-field example, choosing the right subtype and testing it properly.
How to Check If a Page Is Indexed by Google (4 Free Ways)
Four free ways to see whether Google has indexed a page, and what to do when it has not.
One Product Feed for Multiple Channels: Google, Facebook, Pinterest and More
How to manage one source of product data and export consistent feeds to every sales channel, without errors.
How Long Should a Blog Post Be for SEO? An Honest Answer
Why there is no magic word count, and how to decide the right length for each post from what searchers actually need.
How to Get Backlinks for a New Website (Free, Safe Methods)
Practical, free and policy-safe ways to earn your first backlinks, and the shortcuts that can get a new site penalised.