SeoSpidie
See your site the way search engines do
Search Google's official product taxonomy to find the right category ID and path for the google_product_category field in your Merchant Center, Facebook, or Pinterest feed.
Covers the most commonly used categories across major verticals. For a rare or highly specific product, cross-check against Google's full taxonomy file (6,000+ categories).
The Google product taxonomy is Google's official list of product categories, from broad groups such as Apparel & Accessories down to specific ones such as Shoes. Each category has a numeric ID and a full path. The google_product_category attribute in a product feed uses one of them.
Google can often guess a category from your title and description, but setting it yourself helps Google understand the product, can make certain attributes required or optional, and keeps your Shopping campaigns organised. Facebook, Pinterest and other channels accept the same taxonomy.
With thousands of categories, finding the right one by scrolling a spreadsheet is slow. Searching by product words is much faster.
The google_product_category attribute tells Google exactly what you sell. Choosing the most specific category improves how products are matched to searches and avoids disapprovals for categories with special rules.
Choose the most specific category that accurately describes the product. If none fits exactly, pick the closest parent category rather than a wrong specific one.
Use either the numeric ID or the full path in the google_product_category column; both are accepted.
A homeware store in the Netherlands sold candles, cushions, kitchen textiles and lamps, and had left the product category empty in its feed.
Searching the taxonomy finder for each product word gave precise categories such as Home & Garden › Decor › Home Fragrances › Candles and Home & Garden › Linens & Bedding › Kitchen Linens. The store added the IDs to its feed, grouped its Shopping campaigns by category and could finally compare performance across product types.
Google can often infer it, but setting it yourself is recommended, and it is effectively required for some product types.
It uses Google's published product taxonomy; Google updates it occasionally, so check its official file if a recent category is missing.
No. The taxonomy is searched in your browser.
Either works in the google_product_category attribute. IDs are shorter and do not depend on language.
google_product_category uses Google's taxonomy; product_type is your own category path for organising campaigns.
Yes. Google Product Category Finder runs entirely in your browser — nothing you type or paste is sent to or stored by SeoSpidie.
Yes. The Google Product Category Finder is free to use with no sign-up. SeoSpidie is supported by advertising.
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